Before we hired her, one of our employees used to be flooded with LinkedIn job opportunities.
I asked her: How many employers approached you on LinkedIn before we hired you?.
She pulled out her phone and kept scrolling. The average was 30 a day.
She ignored almost every one.
The Big Myth: “If You Post It, Employers Will Come”
Many employers think they can post openings on LinkedIn or other social platforms and top talent will eagerly apply. Or, if that doesn’t work, pound prospective employees with messages about your opening.
Lots of businesses like to post and pray, but their prayers are rarely answered.
Picky prospects aren’t going to give your post or message a second look unless you give them a good reason to pay attention.
Here’s How to Recruit Employees Through Social Media
First, clean up your profile so it sells you and your business.
You clean up your home before you have visitors.
So, clean up your profile before you approach new hires.
Develop a compelling message that appeals to the kind of employee you’re trying to hire.
Be specific with your job title. Split-test it to narrow down the kind of prospect you’re looking for.
And that’s before you approach a single prospect or post the job.
On Social Media, Be a Human, Not a Robot
Social media works best when it’s handled in a personal way.
Humanize your approach. Invest the time to review profiles and screen them before you reach out to anyone.
Be prepared to interact one-on-one. Don’t shotgun click and auto-bomb them.
Show them that you’ve spent the time to learn who they are and what they’re looking for.
That way, you can show them that your job fits their needs.
I tell clients all the time that it might be weeks before I present them with a prospect, but when I do, they’ll know that person fits the job.
Timing is Everything, So Be Consistent
Social media is 24/7.
A prospect can make a decision at any time on which message they read or what job they choose.
It’s so much about timing.
You’ve got to commit to being there consistently, persistently, with a recurring message to make sure it’s in the right place at the right time.
Keep your opportunity in the back of their mind.
When they decide to make a choice, you’ll be the first they remember.
Don’t Waste Your Time and Money
Plenty of people know the phrase, “If you want something done right, do it yourself.”
That means if you don’t have the time to do it yourself, you should contract with someone who does.
Posting a dry job description without much thought leads to thoughtless responses.
That costs you money when you’re responding to dozens of people a day who were never interested in your job in the first place.
The same is true of messaging prospects.
If you don’t take the time to narrow down who you want and what they’re looking for, then you’re wasting your time.
Properly recruiting employees through social media takes time, creativity, and effort.
Make sure you spend that time and effort wisely.
We know how to recruit employees through social media…
…and we can help you do it.
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